"That first night—February 2, 1968—the new world was welcoming," Larry Magid writes. "The Day-Glo colors shimmered under a nearly full moon as psychedelic painted shapes and forms dance along the outside walls. A klieg light searched the sky. All at once the big blue doors burst open. Swirling lights and driving, potent sounds pierced the darkness and announced the new dawn. Colors swam on a sea of endless possibilities. Electric Factory had landed."
And here is where it all began, with Magid's personal copy of this very inaugural poster—the only other extant example of which is owned by his former co-founding partner. Featuring the Chambers Brothers, Jimi Hendrix, H.P. Lovecraft, Peanut Butter Conspiracy, Soft Machine and Group Image, the historic creation by artist Doug Alderfer was printed on thin paper and then affixed by the Electric Factory to a 17x26 wooden plaque for display purposes. VG condition with a beautifully preserved central area bordered by peripheral wear, some of which resulted from the edges being burned for a vintage visual effect.
Of Hendrix, Magid recalled, "A few weeks after the opening, Jimi Hendrix performed, on the cusp of becoming a star. He had painted his hands with Day-Glo colors. With the rest of the stage darkened, a spotlight caught them. For a few moments all you could see were his hands, flying up and down the neck of the guitar, flying over the strings. At the end of his performance, Hendrix set fire to the guitar."